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Lo-Fi Music Press Packet
A press packet created for the promotion and release of 'Listen Here Kid' by UK Musician 'NEX'. This project involved the creation of promotional assets such as a press release, promotional video as well as cover art for the music release.
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As well as this, I spearheaded an Instagram paid advertisement promoting the song on release week.
'Listen Here Kid' Album Artwork
Single artwork created for the release of 'Listen Here Kid' by artist NEX - the lo-fi track is about taking on the world, growing up and experiencing the bad and good in adult life, I tried to emulate that message onto the artwork as seen on the left with bright colours, an eye catching font and graphics. This artwork went on to be used during the professional release of 'Listen Here Kid' on all major streaming platforms such as Apple Music & Spotify and was used within the graphic announcing this single on social media.
'Listen Here Kid' Press Release
A professional press release created for the release of 'Listen Here Kid', which was sent out to media outlets, playlist curators and music reviewers in hopes to create partnerships for the artist NEX. The copy for this press release needed to grab attention, the music industry is over saturated and to be able to breakthrough the large crowd the first line is often the most important. The press release is compact, with key information being at the forefront of the copy as well as quotes from the artist and an explanation of how the song was made.
'Listen Here Kid' Promotional Video
A promotional video used during the weeks leading into the release of 'Listen Here Kid'. It contains a snippet of the song's intro to garner interest and gain new fans through promoting the song to more people on social media. The graphic on the left is simple, straight to the point but also grabs the fleeting attention of social media users.