Digital Marketing Skills Bootcamp
A 12 week intensive skills bootcamp funded by the UK Department For Education, provided by the online educator OpenClassrooms. The skills bootcamp allowed me to learn more about the ever changing landscape of digital marketing. Below I have included two presentations from this bootcamp that display my skills.
Project Brief: Audit A B2B software company's website to optimize their SEO.
In the third project of my digital marketing course, the emphasis was on SEO optimization strategies aimed at elevating the rankings for a hypothetical software company. This included learning about factors influencing SEO rankings. Additionally, I developed and proposed measurable Key Performance Indicators (KPIs).
Project Brief: Accompany an Energy Company in Understanding Marketing Solutions
In the first project of my digital marketing course, the emphasis was on understanding a customer's journey within a business and creating a pitch style presentation to highlight the importance of modern marketing. This included researching other brands marketing efforts to include in case studies & highlighting the importance of the customer journey to improve business growth.